ALASKA AIRLINES LOUNGE AT SFO
The new 11,000+ SQFT Alaska Airlines flagship lounge at SFO balances comfort, efficiency, and brand identity to provide a seamless travel experience. To create a refined, high-quality environment, we utilized local materials and artists to root the space in Bay Area specialties.
Key design elements include a 40-foot laser-cut metal and felt partition featuring a Golden Gate Bridge fog motif, which provides both a sense of place and acoustic buffering. Custom Fireclay tile murals from Northern California further integrate Alaska’s color palette, while dark metal accents and wood slats enhance visual interest and acoustics. For flexibility, custom cafe booths allow guests to choose between social interaction or airport views.
Firm: William Duff Architects
Role: Lead Architectural design / Construction Administration
Location: San Francisco
Status: Completed
Project completed at William Duff Architects
Awards:
USGBC 2024 California Green Building Award of Merit, Health & Wellbeing
SF Design Week Awards 2025, Interior Design: Hospitality – Winner
ENR West 2025 Regional Best Projects: Northern California – Best Renovation/Restoration
2025 Interior Design Magazine Best of Year Awards: Honoree – Transportation
